CONVENTIONS OF REAL-LIFE STORY MAGAZINES:
-Masthead: eye-catching to audience.
-Strapline (subheading): eye-catching to audience.
-Direct address: to engage with the audience and make it relatable to them.
-Pugs: price/barcode
Monday, 19 April 2021
TASK 2: MAGAZINES
CLOSER:
{ Closer.pdf (bauermedia.co.uk) }
-Closer is a British tabloid magazine founded in 2005, published by Bauer Consumer Media. A French language version shortly followed, as well as an American edition which began in 2013.
-Closer mainly focuses on combining the news, gossip and glamour of the celebrities to attract their audiences.
SOCIAL MEDIA:
-Twitter: 'Closer Mag & Online' (103.5K followers).
- Instagram: 'closeronline' (44K followers).
-Facebook: 'Closer Magazine'
THAT'S LIFE:
{ y98sfSSB4bAJs1r9.pdf (bauermedia.co.uk) }
-That's life is a British women's magazine founded in 1995 and published by H Bauer UK, a subsidiary of the German Bauer Media Group on a weekly basis, with new issues released every Thursday.
-That's life combines real-life stories with classic women's weekly editorial and sense of humour.
SOCIAL MEDIA:
-Twitter: 'thatslifeuk' (4.6K followers)
-Instagram: ?
-Facebook: 'that's life! magazine'
Tuesday, 13 April 2021
TASK 1: INDUSTRY
BAUER MEDIA
{ https://www.bauermedia.co.uk/brands-magazine }
HISTORY OF THE COMPANY:
Heinrich Bauer Publishing, trading as Bauer Media Group is a German multimedia conglomerate headquartered in Hamburg and is one of the world’s largest privately-owned media business with media assets all over the globe. Founded in Hamburg in 1875 and now in its 5th generation of family ownership. It operates worldwide and owns more than 600 magazines, over 400 digital products and 50 radio and TV stations, as well as print shops, postal, distribution and marketing services.
WHAT SORT OF MAGAZINES IT PUBLISHES:
Our magazine heritage stretches back to 1953 with the launch of Angling Times and the acquisition in 1956 of Motor Cycle News, both still iconic brands within our portfolio. More recently, Closer was launched in 2002 and Britain’s first weekly glossy, Grazia, was launched in 2005. Many of these magazines are famous household names, such as Heat magazine, Empire magazine and Grazia magazine. Bella, Closer, Grazia, Heat, Take a break and That’s life are the main real-life story magazines, but most of these magazine brands are aimed at older reader, but my brief is for 16–25-year-old graphic.
FACTS AND FIGURES:
-The Bauer Media Group reaches 200 million consumers worldwide and operates in 13 countries including the Czech Republic, Denmark, Finland, France, Germany, Israel, Norway, Poland, Slovakia, Spain, Sweden, UK and USA and has 15,000 employees.
-Founded in Hamburg in 1875 and now in its 5th generation of family ownership. It operates worldwide and owns more than 600 magazines, over 400 digital products and 50 radio and TV stations, as well as print shops, postal, distribution and marketing services.
-This statistic shows the revenue development of the Bauer Media Group from 2005 to 2016. In 2016, the publishing company based in Hamburg generated a revenue of roughly 2.2 billion euros.
LINKS:
- https://www.bauermedia.co.uk/brands-magazine
- https://www.instagram.com/bauermediadk/?hl=en
- https://twitter.com/bauermedia?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
- https://kz.linkedin.com/company/bauer-media-group
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